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李焜耀的放弃

Lee Kuan-yao's redemption
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摘要 一起看似完美的并购为什么会失控为一场灾难?是什么让这位曾经屡战屡胜被同行称为“超人”的企业家下定决心放弃? Around 17 months ago,53-year-old Lee Kuan-yao kicked off his second term as the chairman of BenQ with a high-profile acquisition.The smaller BenQ,with the sales revenue of US$5 billion in 2004,swallowed the much bigger Siemens handset operation,whose annual sales reached US$5.8 billion. The acquisition was hailed as a pretty good cross-border deal,which paved the way for BenQ,a Chinese brand that had just existed for three and a half years,to a global renowned brand.It also offered the ambitious Lee an unprecedented opportunity to change his role from a major player in Taiwan Residents OEM (Original Equipment Manufacturer) industry into a leader in China's manufacturing upgrade. However,the acquisition ran into a wall one year later,with a huge loss of 550 million euro.Lee revealed for the first time the unknown details of the acquisition process in his interview with China Entrepreneur.
作者 牛文文 尹生
出处 《中国企业家》 2006年第22期40-55,共16页 China Entrepreneur
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