市场营销能力对产业发展能力的影响

The Influence of Marketing Ability upon the Industrial Development Ability

在现代市场条件下,产业的发展能力在很大程度上取决于其产业内企业的整体营销能力。在技术、市场、资源等条件不变的情况下,产业的发展速度与市场营销能力成正比,与生产能力成反比。要提高我国产业的发展能力,就必须加强产业内企业的整体营销能力。

Under the condition of modem market, the development the overall marketing ability of the enterprise. Provided with unchanging potential of an industry mainly depends on conditions of technology, market, and resource, an industry＇ s developing ability is in direct proportion to its marketing ability, and in inverse proportion to its manufacturing power. In order to promote development ability of China industry, marketing ability of enterprises must be enhanced.