摘要
期刊的核心竞争力是在社会文化传播和文化积累过程中。通过对出版资源的优化和整合,创造文化产品差异性的能力。《读者》现象即是一典型案例。具体表现为：创造市场、赢得读者的魅力,具有战略意义的选题创意和大众化、高品质、低价位的办刊定位。
The quick competitive power of periodicals exists in the course of social culture＇s broadcasting and accumulation of culture, through the optimization and concordance of publishing resources to create cultural products＇ ability of discrepancy. Readers phenomenon is a specific case and shows as follows： making a market and won the favor of the readers＇ fascination, strategic invention and the general orientation of being popular with high quality is low price.
出处
《吉林师范大学学报（人文社会科学版）》
2006年第5期102-105,共4页
Journal Of Jilin Normal University:Humanities & Social Science Edition
