基于生态旅游产业簇群理论的西部地区旅游产业发展对策

COUNTERMEASURES OF DEVELOPING TOURISM INDUSTRY IN WESTERN REGION OF CHINA BASED ON ECOTOURISM INDUSTRY CLUSTER THEORY

在产业簇群理论、旅游生态学和旅游地理学等理论基础上提出生态旅游产业簇群理论,包括生态旅游产业簇群的概念、成因、特征和发展动力。根据西部地区旅游产业发展现状,就发展生态旅游产业簇群,对西部地区旅游产业竞争力的影响进行分析,并从政府部门、行业组织和旅游企业主体三个角度提出发展西部地区生态旅游产业簇群的途径与对策。

The theory of ecotourism industry cluster was proposed based on industry cluster principle, tourism ecology and tourism geography. It includes the concept, causes, characteristics and driving force of ecotourism industry cluster. The concept of ecotourism industry cluster was probed into based on the industry cluster and ecotourism. Ecotourism industry cluster refers to the whole of many tourism enterprises and organizations, which interrelate in a certain area, either in scenic spots or out of scenic spots. In order to accomplish the purpose of sustainable development of ecotourism industry,these enterprises and organizations can supply services which tourists need, including food, accommodation, tourist traffic, sightseeing, shopping and entertainment. The authors analyzed the development situation of tourism industry in western region of China. After that, the influence on competitiveness of tourism industry in western region of China was discussed by developing ecotourism industry cluster. Finally, from aspects of the government, industry organization and tourism enterprises, some countermeasures and constructive advice were put forward on how to develop ecotourism industry cluster in western region of China.