谈广告设计的创意

Introduction to the Creativity of Advertisement Design

通过实际案例 ,说明广告设计创意来源于对市场的了解、正确的广告策划、消费者心理把握、及时的市场反馈、文化的积淀以及敢于突破的勇气 ,广告设计创意既要标新立异 。

This article is due to conclude the sources of creativity of advertisement design by presenting the actual case ： the full understanding of the market, right advertisement plans, mental knowledge of consumers, timely market feedback, culture accumulation, courage to break the traditional rules, etc. Creativity of advertisement design should not follow one＇s inclinations as well as be fanciful.