摘要
The reformation of the economy system has led the functional departments and status of the enterprises into the variance state. Under the condition of the market economy, the kernel of the enterprises＇ functional department has diverted to that of marketing decision-making, which faces to market and meets with the need of consumption. Assuredly, the kernel of marketing decision-making is to prognosticate the future market requirement quantity of the production of enterprises accurately, so that it can ensure and realize the maximum of the enterprises＇ profit to increase. Applying the proof to test demonstration analytical method of economics and adopting the multi-regression technique, this paper analyzes the enterprises＇ production requirement quantity decision-making of the GMC （Global Management Challenge） and changes a great many of uncontrollable factors to the controllable ones of the enterprises. So, it can make the forecast order form closer to the actual prices of the future market requirement quantity in the production marketing decision-making of the enterprises and realize the optimizing combination and the working object with the minimum of the cost and the maximum of the profit. And it can insure the realization of the profit increase of the enterorises mostly in the life-cvcle of the production.
