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Research on Customer Knowledge Management

Research on Customer Knowledge Management
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摘要 CKM (Customer Knowledge Management) is about gaining, sharing, and expanding the knowledge residing in customers, to both customer and corporate benefit. Enterprise should establish learning mechanism with customer and constantly learn the knowledge of customer's demand. By adopting CKM strategy, the enterprise can realize knowledge sharing, knowledge transferring, knowledge mining, knowledge utilizing and knowiedge creating. The current network technique, distributing database and database technique provide a good integrating platform for CKM system. The framework of integrated CKM is illustrated in this paper.
作者 Gang Cao Ji Xia
出处 《Chinese Business Review》 2004年第2期60-63,共4页 中国经济评论(英文版)
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