四川省入境旅游市场分析及发展对策

Analysis of Tourism Market in Sichuan Province

入境旅游是四川省旅游业的重要组成部分,如何有效拓展入境旅游市场是四川省发展国际旅游业的关键。文章在对四川省近年来接待境外游客数量分析的基础上,运用波士顿矩阵法的计算,建立了境外游客旅游市场竞争态模型,并运用此模型对四川入境旅游市场进行深入细致的分析,并在此基础上提出拓展入境旅游市场的策略。

The inbound tourist market is the main part of tourism industry in Sichuan province. How to exploit the inbound tourist market in an effective way is of vital importance of the rapid development of international tourism in Sichuan province. The method of Boston matrix is applied for analyzing the tourist number coming from foreign country of Sichuan province in recent years. By this method, tourism market competition model of foreigners are set up. The existing problems of developing foreigners market in Sichuan province are analyzed and the strategy of exploiting the inbound tourist market of Sichuan province elaborated.