摘要
塑造大学文化和大学形象是社会主义市场经济条件下大学实现教育管理现代化和增强核心竞争力的最佳选择。大学进行文化塑造和形象设计必须以先进文化为统领,并结合本校特点,整合价值理念系统,建立大学精神文化;完善组织制度系统,规范大学行为文化;运用识别系统战略,创造大学形象文化。
The mold university culture and the university image are under the socialist market economy condition the university realize the education administration modernization and strengthen the core competitive power the best choice. The university carries on the cultural mold and the image design must as command take the advanced culture, and unifies this school characteristic, the conformity value idea system, establishes the university energetic culture; Consummates the organization system system, standard university behavior culture; Using recognition system strategy, creation university vivid culture.
出处
《商业经济》
2006年第12期120-121,共2页
Business & Economy
关键词
大学文化
大学精神文化
大学行为文化
大学形象设计
University culture
University spirit culture
University behavior culture
University image design