奥运会电视转播发展回顾及对2008北京奥运会的启示

Review on Television Broadcasting Development of Olympic Games and the Enlightenment on Television Broadcasting Exploitation of 2008 Beijing Olympic Games

运用文献资料、比较研究等方法对奥运会电视转播发展概况进行回顾,同时对我国奥运会电视转播历程进行了分析研究。在此基础上,对2008北京奥运会电视转播前景进行了展望,并就北京奥运会电视转播工作提出了若干策略,希望能够探索出奥运会电视转播工作的内在规律性,为做好2008年北京奥运会电视转播工作服务。

Using documentary and comparison, the writer reviews the television broadcasting of Olympic Game, and analyzes developing course of Olympic Games television broadcasting in China. On such basis, the article analyzes television broadcasting exploitation of 2008 Beijing Olympic Games, then put forward some constructive suggestion aiming to probable problems in television broadcasting exploitation with the hope to probe into intrinsic regularity of television broadcasting exploitation and to serve 2008 Olympic Games.