我国CBA联赛市场竞赛服务产品价格机制研究

Research on Price Mechanism of Competition Service in Our Country's CBA League Market

采用社会调查法,运用微观经济学原理对我国CBA联赛市场竞赛服务产品的价格机制进行实证分析,得出:1、我国CBA联赛市场竞赛服务产品价格在需求方面具有一定的价格弹性,而供给价格缺乏弹性;2、我国CBA联赛产品的生产成本与市场收益之间的关联度较小,产品的质量是其价格主导因素;3、我国CBA定价策略主要有:二级价格歧视、三级价格歧视、高峰价格歧视、配售与搭售;4、我国CBA联赛产品供给主体营销策略的选择上,应注重提高其产品的核心竞争力,即塑造联赛及俱乐部的品牌。

Through social investigation and microeconomic principles, the article made a positive study of price mechanism of competition service in China＇s CBA market and reached the conclusions ： 1. in our CBA competition service, demanding price has certain elasticity, and lack of elasticity in supplying price instead. 2. the connection between producing cost and market income is not so much, and the product＇s quality is the leading factor for its price. 3. the strategies on fixing price mainly are： two - level prices discrimination, three - level prices discrimination, the peak price discrimination, and sells on ration and tie - in sells. 4. on marketing strategy, the main supplying body should pay great attention to enhance the core competition of the products, namely to build a brand of the league and clubs.