品牌战略与企业策略的选择

The Strategy of Famous Brand and Choice of Businesses' Tactics

在分析我国企业营销品牌战略发展状况的基础上,认为提高品牌意识、搞好品牌定位、塑造良好品牌形象、综合运用多种竞争手段是企业品牌营销的必然选择。

This article explains that it a necessary choice for businesses to increase brand and create a good impression for it on the basis of analyzing the situation of marking strategy of famous brand in our country＇ s businesses.