旅游目的地建设与中小城市旅游业发展——以温州旅游目的地建设为例

中小城市旅游业从本地市场向更大区域市场发展过程中,面临来自传统(著名)旅游目的地市场和同类市场的竞争压力,中小城市旅游业要实现跨越式发展,必须突破传统的旅游发展思路,创新旅游发展模式,逐步从旅游景区、景点等资源开发主导型发展模式向旅游目的地建设主导型旅游发展新模式转变,重视旅游目的地体系的建设,在旅游目的地形象、营销和环境等方面进行创新。

The tourism industry of medium ＆ small cities is confronted with the competition pressure from traditional tourist destination markets and similar markets in its enlarging from local market towards larger areas. In order to realize great-leap-forward development, tourism industry in these cities must break through the traditional way of tourism development, and create a new mode, changing from resource development guiding mode into tourist destination construction guiding. We should pay more attention to the construction of tourist destination system, and make innovation on tourist destination image, sales and marketing and environment.