中国轿车企业在合资中没有形成自己品牌的障碍分析和对策

The Barrier Analysis and Countermeasures of Chinese Car Enterprises not Forming Their Own Brand in Joint Venture Cooperation

从创新能力分析指标中入手,分析了中国轿车产业在合资中没有形成自己品牌的原因,提出意在提高中国轿车产业在合资中的技术学习能力和自主创新能力以及企业的核心竞争力的几点建议。

From the innovation ability analysis index, this text analyzed the reason that Chinese car enterprises haven＇t formed their own brand in joint venture cooperation, and put forward several suggestions for improving Chinese car industry＇s technical learning ability, self-innovation ability and core competence during the joint venture cooperation.