论旅游创意产业的发展前景与对策

On the Developing Prospect of Tourism Creative Industry and Its Countermeasure

创意产业的兴起推动了理念、智慧和科技向经济效益的转化,成为现代服务业中新的经济增长点,并以其动态性、艺术性、产业链效应和高附加值效应等特点,为其他相关产业注入了活力。旅游业中加入创意元素,会进一步增强其活动和产品的动态性和参与性。本文旨在通过分析创意产业的特点、品种形态和对旅游业的借鉴,探讨旅游创意产业的发展前景与发展途径。

The emergence of creative industry has promoted the transformation from concept, intelligence and science and technology into economic benefits and become the new economic growth point in the modern service industry. It also injects energy into other related industries with its characteristics of dynamics, artistry, effects of industrial chain and high additional value. Adding creative elements to tourism industry will further strengthen the dynamics and participation of its activities and products. By analyzing the traits, breeds and its use for reference to tourism industry as well as the characteristics of tourism creative industry, the paper discusses the developing prospect and countermeasure of tourism creative industry.