现代广告对体育产业发展的影响

The Effect of Modern Advertisement on the Development of Sports Industry

广告作为一种特殊的时代文明,与体育有着不解之缘,并在体育向产业化过渡的过程中发挥了巨大的推动作用。对广告与我国体育产业的关系进行了探讨,初步得出以下结论:广告促进了体育市场的发育、促进了体育产业体系的完善、促进了体育产业的规范化。但整体来讲我国体育产业尚未充分运用广告进行全面的市场拓展与营销,还应进一步扶持与规范。

extremely As a special component of modern civilization, advertisement is closely related with sports and plays an important role in promoting the transition of sports to industrialization. The discussion of the relationship between sports industry and advertisement leads to the following findings： advertisement accelerates the development of sports market and the perfection and standardization of sports industry. But overall, advertisement is not fully used in our country to open up the market. A lot more work needs to be done to promote and standardize the sports industry.