我国文化产业投资方式改革的路径

A Way to Chinese Investment Reform in Culture Industry

文化产业投资总量太小,投融资渠道狭窄,投资方式原始,造成我国文化产业生产能力不足、市场狭小和消费不旺。改革我国文化产业投资方式:降低准入门槛,营造公平竞争的文化产业资本市场环境;加大扶持力度,建立政府主导的文化产业风险投资基金;引导金融介入,建立银行业对文化产业投资的信贷机制;积极牵线搭桥,加大文化产业引进外资的力度。

The main reasons of inefficiency of production of Chinese culture, smaU market, and low demand of customers can be seen from three aspects presented as below： the relative lack of investment in entire culture industry, narrow channel of financing and investment, unadvanced investment method. Through deep analysis, the author suggests four measures to solve the problems existed in Chinese culture. The first measure is to reduce standard of entrance threshold as well as set up fair competi- tion environment in financial market of culture industry. The second measure is to establish government-oriented venture capital of culture industry. The third measure is to introduce financial credit mechanism from banks. The last measure is through active communication to better introduce foreign investment.