浅谈休闲度假旅游发展的制约因素和解决途径

The Restriction and Countermeasure on Development of Leisure Holiday

休闲度假旅游成为中国旅游业发展的新趋势,已逐渐变成了旅游消费的主流和国内旅游发展的重要方向,其他产业的经营者纷纷介入,推出了不同的休闲度假产品。休闲度假产业快速发展的同时,也暴露出经营者概念模糊、盲目发展导致的产品缺乏特色、质量低下等问题。解决这些问题不仅需要整个行业重新审视休闲度假旅游的概念、内涵和发展条件,更需要政府和投资开发商的密切配合,准确定位,合理规划。

Leisture holiday ires become the new trend of tourism in China and gradually begun to become the mainstream of tourism c＇onsumption and important direction for domestic tourism, with a variety of industries involved, introducing different types of products for leisure vacation. With the rapid development of leisure holiday industry, many problems appear inevitably. For example, ideas of the operators are vague, the products are lack in characteristics and are of low quality resulting from blind development. In order to solve these problelms, the whole industry ought to give a second consideration to the definition, implication of leisure holiday tourism, and to the conditions required in its developmemt. More important is that the government should closely cooperate with the developers and investors, position accurately and make reasonable plans.