运用营销推动基层医院图书馆的发展

Promote the Development of the Basic-level Hospital Library through Applying the Marketing Strategy

通过引入营销的理念,简述了医院图书馆开展营销的必要性及如何开展营销工作的一些思路。

Through introducing the conception of the marketing, this paper briefly expounds the necessity of carrying out the marketing strategy in the hospital library, and puts forward some ideas on carrying out the marketing strategy in the hospital library.