我国图书出版业存在的问题及其对策分析——从图书高退货率谈起

Analysis of problems in China's book publication industry and some countermeasures——Starting from high rate of book returns

我国出版业承担着一个民族积淀、传承文化的重要职责,但近几年来图书出版业却呈现出高退货率、高库存积压等问题。对导致高退货率的出版产业现状进行深入的分析,并试图找出存在问题的解决对策,以期为图书出版业的发展找到更好的方向和道路具有现实意义。

Book publication industry plays an important role in accumulating Chinais national heritage and passing on China＇s culture, but in recent ysare, there were some problems in this industry such as high rate of book returns and overstock of books. An analysis is made of the current high rate of book returns in this industry,and some countemeasures are put forward so as to find a better way for the development of China＇ s book publication industry.