徐州市大学生体育消费现状的调查分析

An Investigation into College Students＇ Expenditure on the Cause of Sports in Xuzhou

通过问卷调查，对江苏省徐州市5所院校的1000名男、女大学生的体育消费意识、消费动机、消费水平与消费结构进行了调查、分析，结果显示：徐州市大学生的消费结构单一，体育消费的性别差异显著，家庭收入与大学生消费正相关，消费的意识受兴趣爱好影响较大。

Based on the results of a questionnaire investigation, this paper analyzes the consumer consciousness, consumer motivation, levels of expenditure and expenditure structure on the cause of sports of about 1000 male and female college students from five universities in Xuzhou. The results show that the expenditure structure tends to be unified; that conspicuous differences exist between the two genders;that college students＇ expenditure on sports is predetermined by their family income; and that the desire to spend money on the cause of sports is stimulated to a big extent by interests.