大力实施名牌战略提高核心竞争能力

Place the vigorously implement of the name brand strategy to enhance core competitive ability

介绍我国轮胎工业实施名牌战略的具体手段及取得的效果,并提出未来发展目标,制定可行措施。10大中国名牌轮胎企业的推出,推出了我国轮胎工业的发展,为国家创汇,促进科技发展,在国内外市场赢得信誉。但轮胎工业的发展存在科研投入资金少,原材料短缺,低水平重复建设,产品质量参差不齐等问题。建议进一步实施名牌战略,推进技术进步,拥有自主知识产权,培育品牌营销商,建立原材料供应基地,开展循环经济。

Introduced our country tire industry implementation name brand strategyand the concrete method and obtains the effect, and proposed the future will develop the goal, the work out the promising approach. 10 Chinese name brand tire enterprise＇s promoting, has promoted our country tire industry development, is national bringing in foreign exchange income, the promotion science and technology development, wins the prestige in the domestic and foreign markets. But tire industry development existed scientific research investment fund few, the raw material short, the low level building redundant project, the product quality is irregular and so on the question. The suggestion further implements the name brand strategy, the advancement technology advancement, has the independent intellectual property rights, cultivation brand marketing business, establishes the raw material supply base, the development circulation economy.