基于信息化的品牌国际化策略研究

Study on Trademark Internationalization Strategy Based on Informatization

在开放的市场经济中,本土市场竞争愈演愈烈。为了增强自身实力,企业必须走出国门,实施品牌国际化策略,树立国际品牌。信息化就是一把利器,只要使用得当,能在品牌国际化道路上助企业一臂之力。

In open market, the competition at homeland more and more intensely. In order to strengthen themselves, enterprise must walk out of country door, implement brand internationalization strategy, set up international trademark. Informative process is a sharp weapon, if used properly, it can give enterprise a hand on trademark internationalization road.