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从IMC看电子商务对跨国企业营销的作用 被引量:1

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摘要 随着全球一体化进程的加快和信息技术的高速发展,跨国企业越来越多的使用电子商务技术进行全球市场营销,而信息内容和渠道的多元化把市场营销带入了整合营销传播时代,营销重点从产品转向顾客。
出处 《商业时代》 北大核心 2006年第35期75-75,89,共2页 Commercial
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