1Borch. Fj., "The Marketing Philosophy as a way of Business Life", Marketing Series No.99,1957, pp. 3 - 16.
2George S. Yip, "Global Strategy in the Internet Era", Business Strategy Review, 2000, Vol. 11. Issue 4, pp, 1 - 14.
3D. M. Hanssens, "Information - driven marketing strategy", international journal of medical marketing, 2002, Vol. 2, Issue3,pp. 219 - 224.
4Jim hamill, karl Gregeory, "Internet marketing in the internationalization of UK SKEs", J9urnal of Marketing Management, 1997,Vol. 13 ,pp .9 - 28.
5Ralf Thomas kreutzer, "Marketing - Mix Standardization: An Integrated Approach in Global marketing. European Journal of Marketing, 2001. Vol. 22, Issue10, pp. 19 - 30."
6Susan P. Douglas, Samuel C. Craig, "Global Marketing Myopia",Journal of marketing management, 1986, Vol. 2, NO2, pp. 155 -169.
7Susan P. Douglas, C. Samuel Craig, "Evolution of Global marketing Strategy: Scale Scope and Synergy", Columbia Journal of World Business. Fall 1989. pp.47 - 59.
8Michael G. Harvey, Robert F. Lusch, Branko Cavarkapa, "A Marketing Mix for the 21st Century". Journal of marketing (Theory and Practice). 1996,pp. 1 - 15.
9Richard S. Tedlow, Rawi Abdedal. "Theodore Levitt's The Globalization of markets: An Evaluation after Two Decades", Harvard NOM Research Paper, No.03 - 20,2003, pp. 1 - 29.
10John A. Quelch, Lisa R. Klein, "The Internet andInternational Marketing", Sloan Management Review, Spring 1996, pp. 60 -75.