1Blanchard w Hill, 26 Eng. R.ep. 692, 693 (Ch. 1742)
2Glynn S. Lunney, Trademark Monopolies ,48 Emory L.J. 367.
3Standard Brands, Inc. v. Smidler, 151 F.2d 34, 41 (2d Cir. 1945) .
4United Drug Co. v. Theodore Rectanus Co. 248 U.S.90 (1918).
5J. Thomas McCarthy, Trademarks and Unfair Competition 1.16 (3d ed. 1996).
6Simone A. Rose, Will Atlas Shrug? Dilution Protection For "Famous" Trademarks: Anti-Competitive "Monopoly" Or Earned "Property" Right? ,47 Fla. L. Rev. 653.
7Ives Lab, Inc. v. Darby Drug Co, 455 F. Supp. 939,944 (E.D.N.Y. 1978).
8Satellite Television & Associated Resources, inc. v. Continental Cablevision, Inc, 714 F.2d 351,355 n.5 (4th Cir. 1983), cert. denied, 465 U.S. 1027 (1984).
9Jeremy Phillips, Trade Mark Law: A Practical Anatomy, Oxford University Press, 2003. P640.
10Chris Roush, Pop Went Flat, but Coca-Cola Learned Lessons, Tampa Trib, Apr. 16, 1995, at C-1.
