房地产暴利的财务真相

Financial truth behind the windfall profit in the real estate industry

2006年11月3日,财政部发布了第12号会计信息质量检查公告,称2005年财政部对全国39家房地产开发企业进行了检查,共查出资产不实93亿元,收入不实84亿元,利润不实33亿元。39户房地产企业会计报表反映的平均销售利润率仅为12.22%,而实际利润率为26.79%,其中最高的实际利润率达到了57%。而此前经常被开发商引用的利润率数据来自于《第一次全国经济普查主要数据公告的第三号》,这份公告主要是公布2004年全国第三产业的经济状况。公告显示:房地产行业的利润率是8.31%,其中房地产开发的利润率是7.77%。上述报告公开之后,各大媒体和众多经济学家几乎立时掀起了对开发商口诛笔伐的道德审判狂潮。在汹涌的情绪背后,隐隐然唤起的是这个社会的绝大多数人在从小到大的教育过程中深刻于脑海中那些有关资本与罪恶紧密相连的陈年记忆,比如马克思在100多年前所说的——“有50%的利润,他就会铤而走险;有100%的利润,他敢践踏人间一切法律;有300%的利润,他敢犯任何罪行,甚至冒着绞首的危险。”再比如,法国大文豪巴尔扎克说过的——“每笔巨额财富背后,都隐藏着罪恶。”然而,在没有厘清在房地产业至关重要的利润率和自有资本投资收益率之间的关系以及背后隐藏的玄机时,所有有关房地产暴利的争论都是肤浅的。崇尚真正商业精神的《首席财务官》杂志在采访了大量专业人士之后,力图拨开国内房地产暴利的财务真相,并率先提出“建立和完善收益与风险对等机制”的全新调控思路。

In the wake of the disclosure of the actual average profit margin of real estate enterprises, a new wave of ethical trials against real estate developers was unleashed in an almost concurrent fashion by the major media and mainstream economists. Behind the strong waves of emotions, the dormant memories of the majority of Chinese citizens on the close link between capitals and sins are refreshed, as they are deeply ingrained in their minds after years of “red” ducation.Nevertheless, all the arguments on real estate windfall will be deemed as shallow before figuring out the true relationship between the overriding margin and return on self-owned capital as well as the secrets hidden there-behind. After interviewing many insiders, CFO WORLD Magazine, the committed follower of business spirit, firstly come up with the brand-new regulation concept of “Build and Perfect the Mechanism of Matched ROI & Risks? in an attempt to reveal the financial truth behind the windfall profit in China's real estate sector.