论报纸版面的感觉重组功能

Function of Sense Reconstruction of the Newspaper Format

为降低文字语言的抽象度,提高报刊信息的易受性和可读性,报纸编辑可充分发掘版面元素等非语言符号及标题文字等语言符号的感觉重组功能,引导受众对报刊信息进行从抽象到具象、从复杂到单一、从感知到体验、从熟悉到陌生的感觉转换,从而实现最佳传播效果。

In order to decrease the abstract degree of the words and make information in newspaper easier to understand, newspapar editor should make good use of the reconstruction function that is owned by nonverbal factors like newspaper surface and verbal signs like tides etc. In this way,we can help the reader to make a sense transformation from abstraction to image, from complication to simplicity, from feeling to learning, from familiarity to unfomiliarity and thus we can bring about the best convey effect.