山西省餐饮业市场定位的战略

Stratagem on Market Location for Catering in Shanxi

改革开放20多年来,山西省餐饮业发生了翻天覆地的变化,由以前的大量营销发展到现在的目标市场营销。激烈的市场竞争和消费者消费观念的转变,使得各企业不得不对外部环境和企业内部组织进行正确的市场定位,以满足消费者需求,使企业扬长避短逐步发展壮大。

The intense market competition and the expend idea of consumers, causes various enterprises must carries on the correct market localization to the external environment and the enterprise underlying tissues, for need of the consumers, causes the enterprise to enhance strong points and gradually grows strong.