西部地区发展乡村家庭旅馆探析——以贵州省为例

Research on rural household hotels'development in the west of China——A case study in Guizhou province

以贵州省为例深入分析了西部地区发展乡村家庭旅馆的重要意义在于:适应乡村旅游的发展;满足旅游者的需求;增加西部地区农民收入;改善西部地区经济结构等。并通过对其存在的合理性分析来探讨在当前形势下如何从不同方面更有效地发展乡村家庭旅馆,以达到“多赢”的目的。其对策建议主要有:彰显乡土特色、地方特色;建造朴实,经济实惠;干净整洁,方便游客;打造品牌,建造营销网络。同时还应实施一些相关措施如统一规划、规范管理以及政府经济政策的倾斜等,以促进西部地区乡村家庭旅馆的有序发展。

Taking Guizhou province as an example,the significance of rural household hotels＇development was analysed in the west of China. They mainly included to meet the need of the development of rural tourism in the west,to satisfy the tourists,inpavtcrease the income of the local pedants, and to improve the economic structure of the west region,etc. Some measures have been to proposed to develop the rural household hotels more effectively on the base of the rationality analysis of their existence. There were as follows：maintain rural trait and local trait,build with plain style and be economy,hygiene and give convenience to tourists and establish the brand and build the marketing network. At the same time some correlative measures, such as making an uniform program and managing with the criteria and the inclining of governmental economic policies to the west, should be done to develop the rural household hotels.