传播学“使用与满足”理论对网络游戏成瘾原因的探究

A Study on Causes of the Network Game Addiction with the Theory of “Use and Gratification”

网络游戏究竟有什么样的魔力会让人如吸食毒品般地失去自我、无法自拔?又为何有那么多的人会被网络游戏制约而丧失自主性?我们尝试运用传播学“使用与满足”理论,从导致网络游戏成瘾的社会因素、玩家群体自身特点、玩家心理特点这三个方面对网络游戏成瘾原因进行分析。

What kind of magic dose the network game have that so many people are addicted to it and lose their identity？ Why ore so many people bound by it and lose their independence？ We try to analyze the causes of network game addiction with the theory of ＂use and gratification＂ from the following three aspects： social factors, characteristics of game players themselves as a group and their mental characteristics.