利用网络日志去探索影响网站访问的先决因素

Use Network Logs to Research the Predetermined Factors that Influencing Website Visitation

如何优化网站结构、提高访问量呢?在本文中,我们将提出一些客观方法来探讨网站的访问与一些先决因素之间关系,这些先决因素在早期利用web日志的研究中都曾经验证过。我们从万达公司网站(www.wondersgroup.com)上采集了日志数据,并建立了一个研究模型来解释这个关系。

How to calculate and increase website visitation? In this paper, we propose some objective methods to analyze the relationship between website visitation and predetermined factors. These predetermined factors have been verified in previous studies using web logs. A research model explaining the relationship between website visitation and predetermined factors is then proposed and tested by using web logs collected from website of Wonders Information Co. , Ltd. (www. wondersgroup. com).