从博客传播看中国话语权的再分配——以新浪博客排行榜为个案

The Re-segmentation of Chinese Discourse Rights Based on Blog Communication——A Case Study on sina. com Blog Charts

文章以中国第一门户网站新浪网的博客排行榜为个案,从目前的博客传播实践中发现:在现实社会资源分配与媒体市场赢利模式下,博客作为公共平台所呈现的话语权分配格局与大众传媒的同构性,并对这一同构现象进行了分析探讨。

This research takes sina. com as a case study proposes that based on the social resources to study blog communication practice in China. The allocation and Chinese media marketing model, blog as a public space, presents the similar segmentation structure as mass communication in regard of the discourse rights. An in depth analysis on the charter blogers＂ identification and categorization is conducted to empirically support the above point.