摘要
文章以中国第一门户网站新浪网的博客排行榜为个案,从目前的博客传播实践中发现:在现实社会资源分配与媒体市场赢利模式下,博客作为公共平台所呈现的话语权分配格局与大众传媒的同构性,并对这一同构现象进行了分析探讨。
This research takes sina. com as a case study proposes that based on the social resources to study blog communication practice in China. The allocation and Chinese media marketing model, blog as a public space, presents the similar segmentation structure as mass communication in regard of the discourse rights. An in depth analysis on the charter blogers" identification and categorization is conducted to empirically support the above point.
出处
《同济大学学报(社会科学版)》
2006年第6期53-58,87,共7页
Journal of Tongji University:Social Science Edition
关键词
话语权
博客传播
公共平台
草根
discourse rights
blog communications public space
celebrities
grass root