免费报纸兴起的业态环境及发展态势研究

The Study of the Subsistence Environment of the Free Newspaper and Its Developing Tendency

1995年,免费报纸在西方国家出现,并迅速向全世界蔓延,抢占报纸市场,从而改变了传统报业的格局。究竟是什么原因催生了免费报纸?免费报纸呈现哪些特点?免费报纸未来的发展趋势如何?中国为什么没有出现免费报纸?本文将围绕这些问题作些研究和探讨。

Since 1995, the free newspaper has appeared in western county. It spread all over the world quickly, and reft the newspaper market, changed the situation of the traditional market. What caused these phenomena？ What characters did the free newspaper have？ How about the developing tendency of the free newspaper？ Why has the free newspaper not appeared in China？ The paper will discuss the above problems.