实施CIS，建设符合设计行业特点的企业文化

Implementing CIS and establishing enterprise culture meeting design industry characteristics

通过企业文化来管理企业是管理的最高境界，而CIS企业形象识别系统是一种撕兴的企业文化建设管理策略。本文通过阐述企业文化的功能与含义以及CIS的概念，揭示了二者的关系，并提出了如何正确实施CIS，建设符合设计行业特点的企业文化。

It is the highest managerial level to use enterprise culture to manage enterprise. Corporate Identity System （CIS） is a new kind of managerial strategy to establish enterprise culture. Through the elaboration of the function and content of enterprise culture and the concept of CIS, the paper reveals the relation between enterprise culture and CIS, and proposes how to implement CIS correctly and establish enterprise culture meeting design industry characteristics.