农机零售连锁经营模式探讨

On Retail Chain Mode of Agricultural Machineries

整合国内农机零售渠道,需借鉴国内外成功的连锁经营模式经验。结合农机市场的特点,农机连锁企业应首先确立以突出选址为重点的经营战略,吸收连锁企业“联邦制”和“集权制”的优点,建立“民主集中制”的管理模式和组织结构,从议价销售起步,逐步实现连锁经营的明码标价,构建以品类计划、OTB计划为主的销售预算和市场调研、战略性现金流管理为重点的经营技术。

Learning from the experiences of chain mode at home and abroad, Chinese agricultural machineries chain mode can be built as below, business strategy; centralized management mode organization structure; operation management; and business techniques including category plan, OTB plan, and strategic cash flows management.