信用、品牌与海峡西岸经济的协调可持续发展

Research on Credit,Brand and Sustainable Development of West Coast Economy of Taiwan Straits

海峡西岸经济区是我国在2006年初提到核心位置的区域性经济环境。该文通过对海峡西岸经济区内企业信用状况的分析,探讨了企业和社会的信用度与品牌价值的相关性,提出海西区域内企业实施品牌战略的途径以及品牌创建对海峡西岸经济区整体发展的影响。

At the beginning of 2006, it was proposed that the economic zone on the west side of Taiwan Straits is the local area economic environment of core position in our country. This paper diseusses the relativity among enterprise , soeity credit and brand value by analyzing credit status of the enterprise in economic zone on the west side of Taiwan Straits. it also puts forward the approaches for the enterprise carrying brand strategy and brand building＇ s influences on the whole development of the economic zone on the west side of Taiwan Straits.