河南省旅游产业纵深发展与旅游商品开发

Deep Growing of the Tourism Industry and the Development of the Tourist Commodities in Henan Province

河南省旅游商品的发展迟缓滞后,成为河南省旅游产业纵深发展的制约因素。通观旅游商品的研发、生产、销售、管理等环节,造成这种状况的原因主要有:思想观念上的误区,重景区开发轻旅游商品开发;管理体制未理顺,缺少发展规划的正确引导;旅游商品研发、生产、销售环节互相脱节;忽视对旅游商品的包装,商品附加值低;旅游商品市场销售网络尚未形成;旅游商品研发缺乏知识产权法律保护等。河南省旅游商品发展迫切需要科学有效的管理和规划开发。

The tourist commodities in Henan Province develops so slowly which restricts the growing of Henan＇s tourism industry in depth. There are many problems in the research and development, manufacture, sale and management of the tourist commodities. People pay more attention to the development of scenic spots than that of the tourist commodities . The mechanism of the management isn＇t in sequence and there is a lack of correct direction to the planning. The research and development of the tourist commodities as well as the manufacture and sale are out of joint. Besides, the Packaging of the commodities is neglected that results in the low additional value of the commodities. The marketing networks of the tourist commodities haven＇t come into being, The research and development of the tourist commodities are not protected well by the law of property right and so on. Thus the development of Henan＇s tourist commodities cries for effective management, planning and development.