人文社科学报品牌竞争和建设论

The Brand Competition and Construction Thesis of Humanist Academic Journals

学术期刊进入了一个品牌竞争的新时代,品牌竞争关乎期刊的未来。塑造学报的品牌形象,成为学报突破困境、提高核心竞争力的必然选择。教育部推动实施的名刊名栏工程是推动高校社科学报改革创新的有益探索,是铸造学报品牌的重要探索。准确定位,形成特色,塑造风格,铸造中国特色的学术品牌。

Academic journals enter a new area of brand competition ,these competition bear upon the future of journals . Building up brand image can overcome a tough job ,and can also sharpen our competitive edge . The Ministry of Education carried out a project which adopt famous thesis and columns from the celebrated person, which is an important exploration of reforms and innovation, as well as building up the brand of the academic journals in science and humanist. We should set objectives , sharp a unique and native characteristic and style of the brand of academic journals .