摘要
在入世以后,我国的旅游服务贸易获得更大的发展,为服务贸易出口做出重要贡献,与其他的服务业相比较,具有很好的成长性、竞争力和发展潜力,在我国市场进一步开放以后,也属于最具优势的产业行列,本文将主要透过我国旅游服务贸易的现状,根据竞争优势理论,运用SWOT的分析方法,对市场开放下的旅游服务贸易进行研究和分析,提出在市场开放下对我国旅游服务贸易的一些建议及需要采取的措施.
After joining the WTO, the tour service trade of our country acquires the larger development. It has done a major contribution for the service trade exports. In comparison with other service businesses, it has a good growth, competition ability and development potentials. Based on the competitive advantage theory, the paper has analysed the tour service trade on the open market by the SWOT and put forward some suggestions for the tour service trade in our country.
出处
《西华师范大学学报（自然科学版）》
2006年第4期396-399,共4页
Journal of China West Normal University(Natural Sciences)
