期刊文献+

构建有效的客户知识管理系统

Research on System of Effective Customer Knowledge Management
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摘要 客户关系管理是关系营销全面实施的核心环节和驱动力量,其实施离不开知识管理的支持,搞好客户关系管理中的知识分类,建立客户知识的挖掘系统和客户知识管理体系,以此支持客户关系管理系统在企业的实际应用才能扩大客户核心知识的利用率,并提高客户对企业的满意度、忠诚度。 As the central link and driving force, the implementation of customer relationship management (CRM) is hardly separated from knowledge-based management. Through the classification of the knowledge in customer relationship management, to establish a system for knowledge exploration and management can be of grant significance in the practice of customer relationship management.
出处 《湖北汽车工业学院学报》 2006年第3期58-62,共5页 Journal of Hubei University Of Automotive Technology
基金 上海市社科基金(2005BJB001) 湖北省教育厅重点项目(A类)(2004D007)
关键词 客户关系管理 知识管理 知识挖掘 CRM knowledge-based management knowledge exploration
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