旅游目的地环境竞争力及其提升研究

Research on Tourists Destination Environmental Competitiveness

目的地旅游环境质量是旅游者在进行旅游目的地决策时需要着重考虑的因素,也是拥有不同旅游环境质量的目的地间一种重要的竞争力因素。本文介绍了旅游目的地竞争力Calgary模式,并从环境管理与市场营销措施、环境或旅游环境认证等方面对如何提升旅游目的地环境竞争力进行了分析。

The demand to high-level quality tourism environment is continuously going up with increasingly improving of people＇s environmental consciousness, and the competitive among tourist destination is more and more impetuosity, destination administration and management are facing more and more challenge. Destination environment quality is a very important factor for tourists to make destination-selecting decisions, and also is one of the competitive factors among destination with different environment quality. This paper makes preliminary research on management ＆ marketing measures, eco-environment certification to enhance tourist destination environmental competitiveness on the base of Calgary＇s tourist destination environmental competitiveness model.