广西民歌产业化发展策略论——以《印象·刘三姐》和南宁国际民歌艺术节为例

Thesis on the Strategy about the Development of Industrialization of Guangxi’s Folk Songs——Take The Impression·Sister Liu and Nanning international art festival of folk songs as the examples

本文以《印象·刘三姐》和南宁国际民歌艺术节为个案,从延展化创意、精品化制作、审美化展示、立体化宣传、市场化运作五个方面,探讨广西民歌产业化发展的基本策略。

The paper takes The Imprecision＇ Sister Liu and Nanning international art festival of folk songs as the examples, based on 5 aspects such as spreading originality, fine execution, aesthetic exhibi- tion, three - dimensional publicity and marketing application, discussing the basic strategy about the development of industrialization of Guangxi＇ s folk songs.