连锁经营企业物流配送发展现状及对策分析

Analysis of Development Present Condition and Countermeasure of Chain Enterprise Distribution

随着我国加入WTO及全球经济一体化,中国成为21世纪国际连锁经营企业的主战场,我国连锁经营企业的发展将势不可挡。连锁业的竞争逐步由前台转移到了后台,企业物流配送环节作为连锁业的核心,为连锁经营提供了强大的后台支持。连锁企业的核心竞争力并不在于其资金的实力,而恰恰是其连锁经营方式以及物流配送能力。

With its Joining WTO and the global economic integration, China will become the main battlefield of the international ehain＇enterprise in the 21st century. And the chain-enterprise development of our coumtry is also irresistible. The competition of chain-industry also shifts from the front stage to the backstage gradually. As the core of the chain industry, the enterprise distribution provides the formidable bacdstage support for the chain management. The core competition of chain enterprise is not fhe fund strength, but management way as well as distribution ability.