品牌经营:旅行社竞争之发展战略

The Brand Management:Competition Development Strategy of China's Travel Agencies

品牌是旅行社竞争力的核心,而我国旅行社目前缺乏品牌经营意识和科学管理,且市场化进程缓慢。因而要通过建立现代企业制度、实行科学管理、提高员工素质等措施来加强旅行社的品牌经营,提高其竞争力。

Brand management is the key point of travel agencies＇ competition. The paper first analyzes the content and current situation of brand management strategy of travel agencies, and then raises the necessity of brand management strategy. Finally, it offers the concrete countermeasures.