佛山地区四类广告媒体受众调查

Foshan People's Responses to Foshan's Four Major Advertising Media: An Investigation Report

为更好地了解佛山地区电视、报纸、广播、杂志等“四类广告媒体”在受众中的基本情况，佛山广播电视大学组织学生利用春节有利时机，进行了面对面、问答式的调查，发出调查表３０００张，收回有效表２９２８张。调查表明：佛山地区这四类广告媒体在受众中具有浓郁的岭南文化气息，有其独特的社会文化特色。

TV, newspaper, radio and magazine are generally considered as four major advertising media. In order to learn about Foshan people's contact with and responses to the four media of Foshan, during the Spring Festival of 1996, Foshan Radio and Television University, with the help of its graduating students, conducted an investigation in forms of questionaries and informal interviews. 3000 questionaries were distributed and 2928 of them were collected valid. The findings show that the four media of Foshan have a strong colour of Linnan culture and unique socio cultural features.