中国营销4P's策略研究及其特点——改革开放以来国际学术期刊的内容分析

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摘要本文采用内容分析法,通过收集和分析相关文献,评估了国际营销学者对中国市场研究的发展历程以及国内营销学者对中国市场研究历程。

作者郭毅牛芳

机构地区华东理工大学商学院

出处《商讯（商业经济文荟）》北大核心 2006年第6期81-83,72,共4页

关键词期刊论文中国营销4P’s研究

参考文献23

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商讯（商业经济文荟）

2006年第6期

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