摘要
分析了户外广告在规划和经营管理方面存在的主要问题,并在此基础上提出了相应的对策建议。认为城市户外广告是城市资产的重要组成部分,只有在明晰产权的基础上建立市场化机制,户外广告的资产价值才能得以实现;通过市场化方式经营管理户外广告可以合理配置户外广告资源,规范户外广告设置,为城市建设筹集资金,提高城市竞争力,促进城市社会经济的发展。
Outdoor advertisement is one of the very important parts of city assets. Only the market mechanism is set up on the base of the property right clarified, can the asset value of outdoor advertisement be achieved. Outdoor advertisement management through market - oriented ways can optimize efficiently outdoor advertisement resources, regularize outdoor advertisement setting, collect money for urban construction, improve the city competency, and boost society and economy developing. There are several problems of outdoor advertisement in aspects of planning and management in Nanjing City, so the paper finally gives countermeasures.
出处
《城市问题》
CSSCI
北大核心
2006年第9期70-73,88,共5页
Urban Problems
关键词
南京市
户外广告
经营
管理
outdoor advertisement
management
administration
Nanjing City
