7Soutar, G. N. , Turner, J.P. Students" preference for university: a conjoint analysis [J]. The International Journal of Educational Management, 2002, 16 (1) : 40 - 45.
8Krampf, R.F. , Heinlein, A.C. Developing marketing strategies and tactics in higher education through target market research [J]. Decision Sciences, 1981, 12(2): 175 - 193.
9Hooley, G.J. , Lynch, J. E. Modeling the student university choice process through the use of conjoint measurement techniques [J]. European Research, 1981, 9(4) : 158 - 170.
10Lin, L. What are student education and educational related needs? [J]. Marketing and Research Today, 1997, 25(3): 199-212.
