摘要
包装容器不仅可以起到装载的作用,同时还是情感传达的载体和媒介。消费者对包装容器的情感体验存在于三个层次,即感性层、表意层和叙述层。在包装容器的情感化设计时,设计师需要根据消费者的这种情感体验层次而采取恰当的情感表达方式,同时需要采用其他诸如沟通、主题诉说等策略来加强这种情感的表达,以促进消费者的理解。
The packing container not only have the function of rises object,but also is the medium of emotion .Consumer have three emotion hierarchy：sensibility,significance and narrate in packing container ,In packing container emotional expression ,according to the emotion level structure of consumer,designer sould use different fitting emotion expression method,On the other hand ,to promote the comprehension of the consumer,designer should adopt other strategy such as the communication,topic telling to enhance the emotion expression.
出处
《包装世界》
2006年第6期77-81,共5页
Packaging World
关键词
包装容器
情感
层次
表达
Packaging container
Emotion
Hierarchy
Expression
