企业实施名牌战略有关问题的探讨

Research on Issues Concered with Brand-implementation Strategy in Enterprises

世界已进入品牌国际化的竞争时代。面对这种状况,中国企业该如何创立企业品牌,并借助于品牌优势开辟市场,这成为国内企业面临的迫切问题。

The world has entered the competition era of international brands. Faced with this situation, Chinese enterprises should consider how to create the brand and how to open up markets. This has become an urgent problem faced by domestic enterprises.